Technobiography

G-Cash is offering free cash-in

Globe (and its partner merchants) usually charges P10 or 1% of amount for each conversion from cash to G-Cash (referred to as “cash-in”).

I always thought this service charge didn’t make sense and it’s always been my position that this cash-in service charge should be scrapped.

An advertisement came out last Saturday saying that G-Cash cash-in is FREE. For a limited promo period (until Oct 2006).

My thoughts:

• Promo period? Why not make it a permanent feature of G-Cash?
• They’ve done this promo before. They’re doing it again now. I don’t see anything different. Is G-Cash evolving?
  Lunacy: Repeating the same thing and expecting different results.

An American consultant from an international development organization came over and interviewed me a few months ago asking me about m-Commerce in the Philippines. I told him that G-Cash needs to become more pervasive to make a substantial impact to our daily commerce transactions.

The consultant asked me: “What direction do you think G-Cash should take to make it more pervasive.”

My answer: It has to do with creating cash-in and cash-out stations everywhere. How? Read about it on Technobiography this week.

Abangan!
Update: Here’s the link -> m-Commerce in the Philippines: The way to go

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